每次点击付费(PPC)

This online course will help users create effective ad campaigns using paid search advertising. Pay Per Click (PPC) channels offer a way to drive traffic to your site and measure performance. Among the topics discussed in this course are landing pages, A/B testing, search engine optimization, analysis, and report generation.

付费搜索(PPC):$ 99

Course Content

  • Introduction to Paid Search
  • Search Marketing
  • 业务目标和付费搜索策略
  • Keywords
  • SEM最佳实践
  • Metrics and KPI
  • The PPC Ad
  • 广告扩展
  • Segmentation Strategy
  • Landing Pages
  • Display Advertisements
  • PPC Channel Management

Volume Pricing

To enroll 10 or more employees in Paid Search (PPC), or to integrate any of our business skills courses with your Learning Management System, submit your request using ourcontact formor call 1-888-658-6641 during our normal business hours 9:00 am - 5:30 pm EST, M - F. One of our representatives will gladly assist you.

完成后付费搜索(PPC)you should be able to:

  • Differentiate between search engine marketing (SEM) and search engine optimization (SEO).
  • 解释如何设置和测量PPC帐户目标。
  • 描述如何设置PPC帐户目标和测量转换速率。
  • Identify the uses of keyword planners and ad extensions.
  • Explain how to optimize a landing page and display ads for A/B testing.
  • Analyze the elements of a paid search report.

本课程专为任何想要使用付费搜索广告驱动其网站流量的人而设计的课程。

  • 访问时间:90天
  • Average Completion Time: 4 hours
  • Prerequisites: No prerequisites
  • Format: Self-paced online course
  • Fee: $99.00
  • Course Credit: 0.4 CEUs
  • Online, self-paced course
  • 开放注册24/7/365.
  • No prerequisites
  • 交互式审查练习
  • Professional videos with complete transcripts
  • Ask the Expert feature - Submit questions directly to our experts
  • CEU证书

Access Time: You will have full access to Paid Search (PPC) for 90 days. For additional access time, consider enrolling in ourCertificate in Digital Marketing. Certificate Program students get access toContent Marketing,转换率优化,数字营销Strategy,营销Automation,移动营销,付费搜索(PPC),Search Engine Optimization,Social Media Marketing, 和Web Analytics.for 365 days.

Completion Time: Completion time is dependent on several factors. The average completion time for this class is 4 hours. A student's prior knowledge, Internet connection speed, reading comprehension, optional exercises and videos all contribute to how quickly students complete our courses.

Certificate: An average test score of 70% is required to complete Paid Search (PPC). Upon successful completion of this online course, you will be able to print your certificate including CEUs instantly.

  • Access to an Internet connection
  • An updated Internet browser such as Chrome, Edge, Firefox, Safari, Internet Explorer 11
  • Web浏览器支持cookie(通常默认启用)
  • Adobe Reader or Adobe Acrobat -Download Adobe Reader(免费)

If you're unsure about any of these requirements or if you have questions please contact us through ourcontact formor by calling 1-888-658-6641 during our normal business hours 9:00 am - 5:30 pm EST, M - F. One of our representatives will gladly assist you.